Hi there, I’m Rachel

I design for tomorrow. For the changemakers, the ethical, the conscious. For the brands with heart.

Rachel Sebastian Founder of Nicely Done

Originally from New Zealand, I have 12+ years of experience in creative branding agencies from London to Sydney. Working on multinational brands, and creating new ones from scratch. I’m bringing everything I’ve learned over the years into Nicely Done — a one woman studio that scales up as it needs.

I value a collaborative approach, developing a simple idea into a full brand and identity system, personalised to you.

I also know what it’s like to start something on your own. I started Zilch (Sustainable living made easy), and wearing all the hats gives me the necessary perspectives for what it really takes to create a successful brand from scratch.

Outside of all this, I’m passionate about creating a better world for my (very cheeky) toddler. There’s a lot to do on that list though! So if you also want to make a change in the world, I’d love to hear from you, and see what we can achieve together.

My Mission

To create sustainable solutions with purpose, that amplify the good you are doing in the world.

My Values
Value 01 Sustainable

Sustainable —

Work today that won’t compromise tomorrow

Value 02 Holistic

Holistic —
Approaches to help consider every aspect

Value 03 Collaborative

Collaborative —
Methods used to get to the core of the brand

Why Nicely Done?

I wanted a name that embodied the approach behind the work, as well as the feeling clients have when they see the impact their new brand can have.

Stuck on a name? Take the guesswork out and do my naming workshop to find the best strategic name for your brand.
I donate 1% for the planet

I donate to environmental and social charities creating positive change.

Clients I’ve worked with

Relationships Australia

Open Dialogue Centre

Dusseldorp Forum


Environmental Defenders Office

Levelling the Playing Field

Carers NSW



Environment Pacific

Scandurra Architects



Cranbrook School


Eco Dogs Aust

Infuse Travel




Kind words